The Secret to Finding Game-Changing Music for Commercials
Mackenzie Scott
May 13, 2022
Making a commercial isn’t easy. Not only do you have to plan for (and follow through on) the entire production process, but it’s also crucial that you’re starting with an ad concept that people will actually care about.
Tom Fishburne, the founder and CEO of Marketoonist, said it best: “The best marketing doesn’t feel like marketing.” It feels authentic, personalized, and narrative-driven. It’s effective because it resonates with us on some level — making us laugh, smile, and even tear up.
If a commercial is just a cold sales pitch, most people will probably tune it out or skip over it altogether. But if a commercial tells an interesting story that shows a product or service’s value, people are far more inclined to pay attention and want to learn more.
And one of the best ways to hook new viewers and pique their interest is to use good quality music in your commercials. To help out in your search for this kind of music, we’ve compiled this list of the top royalty free playlists and songs from Soundstripe.
Let’s get into it.
Say "hello" to our Corporate & Advertising playlists
When you’re choosing songs for a commercial, you don’t have to follow any specific music genre rules. As long as the song matches the mood of your project, you can feature it in your commercial. No genre is really off limits.
Even though finding songs with the right tone and feel is important, what ultimately matters is that you’re able to get permission to use those songs via music licensing. If you don’t have the legal right to use a song in your commercial, you’ll face a ton of fines and penalties later on.
The good news is that you can license music safely and quickly when you use a royalty free company like Soundstripe.
Whether you’re looking for electronic beats or acoustic sounds, here are six Corporate & Advertising playlists with a diverse selection of music for commercials.
Advertising: Rebellious Rock
Listen and license here.
Advertising: Cheerful
Listen and license here.
Advertising: Powerful
Listen and license here.
Advertising: Quirky
Listen and license here.
Simple & Gentle
Listen and license here.
Real Estate
Listen and license here.
Pro Tip: If you like any of these playlists, you can include and exclude additional filters in the music catalog to get an even more curated search experience. For example, you can exclude all of the electronic and rock songs from the Advertising: Cheerful playlist by filtering like this:
Also, when you find a song you like, you can click the “Similar Songs” icon and get a dropdown list of five more tracks just like it.
Our most trending music for commercials
By starting your search with one of our playlists, you can immediately find the types of songs you’re looking for and exclude the ones you’re not. To save you even more time, we’ve pulled together this list of the most popular songs from our Corporate & Advertising playlists to-date:
1. “Carry On My Friends” by Mikey Geiger
Genre: Electronic
Instruments: Drums and synth
Listen and license here.
2. “Got You Too” by Daniele Musto
Genre: Electronic
Instruments: Drums and synth
Listen and license here.
3. “First And Final” by Sounds Like Sander
Genre: Pop
Instruments: Piano and synth
Listen and license here.
4. “Valencia” by Ghost Beatz
Genre: Electronic
Instruments: Xylophone / mallets and samples
Listen and license here.
5. “Old Soul” by The Night Driver
Genre: Rock
Instruments: Electric guitar and bells
Listen and license here.
6. “We Will Last” by Alsever Lake
Genre: Acoustic
Instruments: Ambient tones and guitar
Listen and license here.
7. “Easy Going Today” by Markus Huber
Genre: Electronic
Instruments: Piano and synth
Listen and license here.
8. “Just The Way It Is” by Adrian Walther
Genre: Acoustic
Instruments: Percussion and claps / snaps / stomps
Listen and license here.
9. “Sequential Elements” by The Galaxy News
Genre: Electronic
Instruments: Drums and electronic drums
Listen and license here.
10. “Malibu Sunrise” by Noah Smith
Genre: Pop
Instruments: Electric guitar and piano
Listen and license here.
New commercial-worthy tracks for 2022
We’re constantly releasing new music, creating fresh playlists, and updating existing playlists so that you have all the songs you need to make a stellar project. As you continue searching for music in 2022 and onward, here are some tracks that are definitely worth the listen:
1. “Let Your Love” by Abel
Genre: Acoustic
Instruments: Bass and bass guitar
Listen and license here.
2. “Beyond The Horizon” by Sounds Like Sander
Genre: Classical
Instruments: Piano and strings
Listen and license here.
3. “Silverwater” by Cody Martin
Genre: Pop
Instruments: Piano and percussion
Listen and license here.
4. “Electrified” by Dreamlamp
Genre: Pop
Instruments: Acoustic guitar and electric guitar
Listen and license here.
5. “Pace” by EVOE
Genre: Ambient
Instruments: Ambient tones and cello
Listen and license here.
6. “Mellow Mood” by Reveille
Genre: Acoustic
Instruments: Guitar and drums
Listen and license here.
7. “Tokyo Dawn” by Ghost Beatz
Genre: Hip hop
Instruments: Samples and drums
Listen and license here.
8. “Wabash Campfire” by Heartland Nights
Genre: Country
Instruments: Banjo and acoustic guitar
Listen and license here.
Find the right music for your commercials
If finding the perfect song has ever felt like searching for a needle in a haystack, hopefully this guide can simplify that process for you.
We’ve optimized our catalog’s filter functions and created curated playlists so that you can find the right song in less than five minutes. This means that it no longer has to be a daunting task to sort through thousands of songs. In fact, you’ll be done before your coffee brews or your tea steeps.
When you subscribe to one of Soundstripe’s music plans, you can license an unlimited amount of music and sound effects for personal and/or commercial use. All you have to do is click the download button and then you’re set to add the media to your project.
If you’re interested in licensing a wide variety of royalty free music, here are a few more guides to help you find the right songs: