We've talked a lot about how important including royalty free music is in videos, but we also want you to know how crucial a content calendar is. Use this blog to keep organized and learn the role a calendar has in music selection.
Let's say you've been dabbling in the world of videography for a bit and you've been gaining more exposure. Maybe you're a professional focusing on video marketing that includes royalty free music to help your business or you're a hobbyist that simply enjoys posting awesome content on YouTube.
Your videos are being really well received by your audience and you're finding that you're not only ramping up the quality of your video content, but you're also in a position where you want to up quantity as well. Having the demand for more videos is wonderful, but it can easily turn into an overwhelming situation if you're not organized.
Let's take a look into what exactly a content calendar is, the reasons why every videographer needs one, and how you can get started creating the one that works for you.
This can be most simply described as a calendar that outlines when content will be published and what royalty free music will go with it. While this sums up the basic idea of a content calendar, it really only is the tip of the iceberg in terms of the purpose of implementing it.
It can be very powerful tool if you utilize it to its full potential. Successful content calendars give videographers an overall look at when videos need to be created, what royalty free music for video editing needs to be edited, and published. The majority of these work off of standard monthly calendars and include important events, dates, and other milestones that effect when you'll be posting videos.
If you're working with other people then this should also be shareable to allow all your teammates to see what is due when. For example, if you have someone in charge of finding royalty free music, they'll be able to see ahead of time when they'll need to find the right tracks rather than rushing at the last minute when the video already due for publishing.
We firmly believe that every videographer and YouTuber producing a significant number of videos including royalty free music on a weekly or monthly basis needs to have a content calendar. While you might be able to get away with a loosey-goosey approach to content creation when you first started out, this approach to serious videography isn't going to lead to long-term success.
Here are a few benefits you'll get from implementing a content calendar.
You'll feel less stressed and more productive - Content calendars keep you organized and on track without you having to micromanage everything. You'll be able to easily see what projects you need to finish and which are coming up and keep the team member in charge of the royalty free music for video editing on schedule. By having a map of what your month will be like you focus on individual tasks which will boost productivity. Plus no more worrying about whether you're forgetting something or not!
Your team will work more efficiently and independently, saving you and your team time. These are a must for videographers working with a team of any kind. They should be shareable to ensure everyone is on the same page.
You won't miss important dates and holidays - Videographers that often post special videos including royalty free music on holidays will find content calendars to be especially helpful. Having a "big picture" look at special upcoming dates also make planning out these videos and the marketing that comes with it much easier.
You'll post more consistently - The first thing new videographers learn is that consistency is everything. Consistent posting of videos is vital for business, YouTube channels, and any other platform where you may be posting video content with royalty free music. This ensure you stay on track with regular posting as a pace that doesn't overload you and your team.
You can plan ahead for collaborations and produce higher-quality, original content including strong royalty free music for video editing. With a more "big picture" look at what videos you'll be producing it’s easy to ensure you're only posting your highest quality videos on original subjects. Viewers and potential collaborations enjoy seeing fresh content and having a content calendar ensures you won't mistakenly post something similar to a past video.
There's really nothing to lose and everything to gain when it comes to whether or not you need a content calendar for your videography. Considering they can be very simple and still highly effective gives even more reason for creating one for yourself or your business.
First things first - a content calendar does not need to be complicated. In fact, the more complicated it is, the more likely you are to just ignore it. A successful implementation is one that's uncomplicated and easy to understand.
It's easiest to start off using a digital calendar you might already be comfortable with, such as Google Calendars. This is a great route for anyone new to content calendars since it's a platform you're likely already familiar with, plus you have access to Google Documents, Google Sheets, and other extras that could be helpful in the future.
Once you've chosen your system, the next step is to sit down and start brainstorming. If you work with a team, be sure to include them as well. Figure out how often you'd like to be posting and make notes on your calendar for the days where royalty free music for video editing is due and when publishing should take place. Be sure to mark important dates and holidays you'll be posting videos for.
Trying to fill out the entire calendar can take a lot of time so try and focus on just the first few months in the beginning. Fill in the calendar with all important dates for each video, including any days needing for researching, filming, editing, gathering royalty free music and other extras, and publishing.
Filling in your content calendar will take some time and dedication, but once it's set up you'll find that maintaining it and updating it is simple.
Picking royalty free music can feel a bit overwhelming sometimes, especially if you've waited on selecting your track until after shooting your video. Your video might even be completely edited and perfected, but you're left feeling stressed because you can't find the right track to go with it. Thankfully, this situation can be completely avoided.
Remember, don’t just include dates for when you'll publish your videos. Include dates and tasks for every part of video creation. Picking out your royalty free music shouldn't be placed on the backburner, but rather be selected during the very initial stages of shooting or even selected before shooting even takes place.
When you're using Soundstripe you'll have access to a huge library of royalty free music, categorized by genre and search filters. This makes it easy to pick out the perfect tracks to accompany your videos and, with the help of a content calendar, you can do it ahead of time.
If you find that you spend a lot of time picking out your royalty free music, we recommend you dedicate a day every month to sit down, review your content calendar, and pull promising tracks for the videos ahead of time. Start out 2 or 3 tracks and make the final decision once the actual video is in the works. This cuts down on time spent looking for royalty free music and makes video creation much more efficient.